Speculative demo
P12-B — Learning Creative Concepts
Multi-format creative — two static designs and a 16-second AI-assisted Reel
Demonstrate how one learning-related creative concept can be adapted into two static designs and a short-form video.
The challenge
Keep the message readable on mobile, connect static ideas to a concise video narrative and avoid identifying a third-party brand or offer.
Creative direction
Two clean typographic compositions with a simple visual progression, followed by a short workplace scene contrasting hesitant and more confident speaking.
Angles
- One skill. A first step.
- Listen. Understand. Practice.
- One situation. Two speaking moments.
Production system
Two approved portrait static visuals (1080 × 1350) and a 16-second edited video (1080 × 1920) with audio. The approved original visuals contain French text. The portfolio cover is localized in English; the archived source deliverables remain the approved French originals.
Selected outputs
Workflow
- 1Creative message and angle
- 2Two static variations
- 3Short-form Reel edit
- 4Anonymization and brand/price clearance
- 5Owner approval on 14 October 2026
Tools and attribution
Graphic design and short-form video editing by EKO Design. The Reel features AI-generated characters. This speculative example does not claim undocumented production tools.
Delivery and result
Three approved deliverables: DES-S01, DES-S02 and DES-V01 (16 seconds with sound). No client, customer testimonial, sale or campaign-performance outcome is claimed.
What production taught us
A learning concept can connect static advertising and short-form video without presenting demonstration work as a real paid campaign.
Disclosure
Premium films and demonstrations are internal or speculative work, not client commissions. Brands, programmes and architecture are fictional or illustrative. No ad-performance results are claimed.
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