Speculative demo
Onvelo
SaaS — team-productivity software (invented brand)
Let a credible person carry the message, to camera, instead of a screenshot.
The challenge
Software shows badly: one dashboard looks like every other. The brief asked for a format that speaks the way a founder talks to peers, and visuals that place the product in a real working day.
Creative direction
A founder talking straight to camera, as in a video shot on a phone, in a bright office. The software appears only in context, on a desktop or laptop screen.
Angles
- Pointless meetings
- Scattered tasks
- Missed deadlines
Production system
One reference portrait fixes the presenter’s identity; the to-camera video starts again from that portrait. The office visuals are produced separately, in 9:16, for story placements.
Selected outputs
Workflow
- 1Brief and angles
- 2Presenter reference portrait
- 3To-camera video (draft)
- 49:16 office visuals
- 5Selection
Tools and attribution
Portrait generated with Higgsfield Soul; to-camera video generated with Seedance 2.5 on Higgsfield (480p draft); visuals generated with Nano Banana Pro on Higgsfield; video shot with Kling 3.0 on Higgsfield. Selection and finishing: EKO Design.
Delivery and result
A presenter consistent from portrait to video, a 15-second to-camera take at draft stage, and office visuals ready for story placements.
What production taught us
An interface left to a model’s imagination changes from one shot to the next, and can even acquire a fake button. For software, the interface has to come from a real design file, placed on screen afterwards; those takes were set aside.
Disclosure
This proof set pairs one internal EKO Design production with three speculative demonstrations, each built to show a specific production method. None of it is client work, and no campaign results or performance data are claimed.
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